I’m Jamie, a product design leader who turns complex problems into clear, high-impact products
For 13+ years, I’ve led research and design from the messy early stages to global scale. I thrive on building from the ground up, solving unsolved problems and shaping strategy.
I’m Jamie, a product design leader who turns complex problems into clear, high-impact products.
For 13+ years, I’ve led research and design from the messy early stages to global scale. I thrive on building from the ground up, solving unsolved problems and shaping strategy.
I'm currently helping small businesses thrive for Tide
Player-coach leading six products, five designers and seven-figure growth.
I helped neurodivergent readers learn better for Tailo
Defined the 0→1 product with 100+ customers, turning insight into a validated product
I helped families save and spend smarter for Tesco
Spoke to 70+ customers and reshaped the product around activation and engagement
How I love to work
Understand the real problem
I uncover the root causes of complex problems by combining qualitative and quantitative insight, working closely with research, data and product partners to ensure we solve the right things.
Understand the real problem
I uncover the root causes of complex problems by combining qualitative and quantitative insight, working closely with research, data and product partners to ensure we solve the right things.
Validate early and learn fast
I reduce delivery risk by validating ideas early and releasing incrementally, using real user feedback and product data to help teams learn quickly and continuously optimise for meaningful outcomes.
Validate early and learn fast
I reduce delivery risk by validating ideas early and releasing incrementally, using real user feedback and product data to help teams learn quickly and continuously optimise for meaningful outcomes.
Design experiences that matter
I guide teams to shape thoughtful solutions around real user needs, balancing clarity, usability and ambition to create simple, intuitive experiences that make complex problems feel effortless.
Design experiences that matter
I guide teams to shape thoughtful solutions around real user needs, balancing clarity, usability and ambition to create simple, intuitive experiences that make complex problems feel effortless.
Enable high-performing teams
I create the conditions for teams to do their best work through collaboration, clear direction and shared goals, keeping everyone aligned and moving together from discovery through to delivery.
Enable high-performing teams
I create the conditions for teams to do their best work through collaboration, clear direction and shared goals, keeping everyone aligned and moving together from discovery through to delivery.
What I love to do
Understand the real problem
I uncover the root causes of complex problems by combining qualitative and quantitative insight, working closely with research, data and product partners to ensure we solve the right things.
Validate early and learn fast
I reduce delivery risk by validating ideas early and releasing incrementally, using real user feedback and product data to help teams learn quickly and continuously optimise for meaningful outcomes.
Design experiences that matter
I guide teams to shape thoughtful solutions around real user needs, balancing clarity, usability and ambition to create simple, intuitive experiences that make complex problems feel effortless.
Enable high-performing teams
I create the conditions for teams to do their best work through collaboration, clear direction and shared goals, keeping everyone aligned and moving together from discovery through to delivery.
Professional experience
A progression through product design, from hands-on craft to leading teams and shaping strategy.
Tide
2024 - Present
Product Design Manager
Player-coach leading design across core fintech products
Leading design for one of Tide’s four core squads, I grew the UX team from one to six while shaping Accounting, Payroll, Cash Flow, Insights and Invoicing. I partner with product, data and engineering to bring clarity to complex problems, set direction and raise design quality - helping build a more collaborative, outcome-focused culture and contributing to 2x revenue growth last year.
Tide
2024 - Present
Product Design Manager
Player-coach leading design across core fintech products
Leading design for one of Tide’s four core squads, I grew the UX team from one to six while shaping Accounting, Payroll, Cash Flow, Insights and Invoicing. I partner with product, data and engineering to bring clarity to complex problems, set direction and raise design quality - helping build a more collaborative, outcome-focused culture and contributing to 2x revenue growth last year.
Tailo
2023 - 2024
Lead Product Designer
Led 0→1 research and design for an AI accessibility product
Led research and design for a new AI-powered product helping neurodivergent readers consume content in ways that better matched how they learn. I defined the MVP, led the design team and shaped the product beyond launch, helping establish its longer-term vision and strategic direction.
Tailo
2023 - 2024
Lead Product Designer
Led 0→1 research and design for an AI accessibility product
Led research and design for a new AI-powered product helping neurodivergent readers consume content in ways that better matched how they learn. I defined the MVP, led the design team and shaped the product beyond launch, helping establish its longer-term vision and strategic direction.
FanDuel
2022 - 2023
Lead Product Designer
Hands-on IC helping teams move towards cross-functional product design
Led a shift towards a more user-centred, collaborative design approach across FanDuel product teams. I introduced cross-functional frameworks, created the first end-to-end UX maps and shared Figma component system, helping improve alignment, consistency and product quality.
FanDuel
2022 - 2023
Lead Product Designer
Hands-on IC helping teams move towards cross-functional product design
Led a shift towards a more user-centred, collaborative design approach across FanDuel product teams. I introduced cross-functional frameworks, created the first end-to-end UX maps and shared Figma component system, helping improve alignment, consistency and product quality.
Tesco Bank
2021 - 2022
Contract Product Designer
Leading high-impact product work across strategy, research, and delivery.
Led research to uncover why Tesco Bank’s flagship mobile product was underperforming and shaped the design strategy to improve activation and engagement. I combined user research, prototyping and data to help the team focus investment on the highest-impact opportunities.
Tesco Bank
2021 - 2022
Contract Product Designer
Leading high-impact product work across strategy, research, and delivery.
Led research to uncover why Tesco Bank’s flagship mobile product was underperforming and shaped the design strategy to improve activation and engagement. I combined user research, prototyping and data to help the team focus investment on the highest-impact opportunities.
Float
2015 - 2021
Lead Product Designer
Led research and design through early-stage fintech scale
Joined Float as the fifth team member and played a key role in scaling the business to nearly 40 people, supporting thousands of paying customers and significant revenue growth. I led research and design across the entire fintech product, from early discovery and prototyping through to production, while establishing the foundations for how product development worked. I partnered closely with product, engineering and leadership to embed a strong user-centred approach as the company scaled.
Float
2015 - 2021
Lead Product Designer
Led research and design through early-stage fintech scale
Joined Float as the fifth team member and played a key role in scaling the business to nearly 40 people, supporting thousands of paying customers and significant revenue growth. I led research and design across the entire fintech product, from early discovery and prototyping through to production, while establishing the foundations for how product development worked. I partnered closely with product, engineering and leadership to embed a strong user-centred approach as the company scaled.
Give me a shout
Interested in working together, chatting product design or just saying hello? I’d love to hear from you.
jamie.lewis.conway@gmail.com
Links
Give me a shout
Thanks so much for taking the time to read my content. If I can provide any additional details or you want to chat about the possibility of working together - please feel free to get in touch.
jamie.lewis.conway@gmail.com
Give me a shout
Interested in working together, chatting product design or just saying hello? I’d love to hear from you.
jamie.lewis.conway@gmail.com